Conferences for professionals, influencer marketing and social media
Work in progress!
All the sessions are panel discussions including 2 to 3 speakers.
We are confirming speakers everyday, stay tuned!
Assemblée nationale
Député 5ème circonscription des Français établis hors de France / Rapporteur de la Loi Influenceurs / Président du Groupe d’Amitié France-Espagne
Opening keynote: The major challenges of influencer marketing: redefinition of market players, what challenges and trends for 2025
Bringing together market players, this opening panel aims to lay the foundations of influencer marketing today as an industry and profession. What vocabulary to use (influencer vs content creator)? Which actors does the sector consist of? What are the origins of this market (from blogger to tweeter until today)? to go together towards tomorrow. What are the challenges for perpetuating this sector in a healthy and professional manner?
The creators speak out! Understand them to better target them
Let's give the floor to content creators in order to better understand their needs in relation to brands, agencies, agents. What do they want? How to work with content creators?
Collaboration: how to avoid pitfalls?
Let's discuss collaboration with content creators, and in particular to avoid pitfalls (legislation, pricing, negotiation directly or by agents, who to target, etc.), drawing on the experience of our speakers.
The future of the medias
Everything you need to know about influencer marketing regulation/certifications
This session examines current regulations and certifications available in the field of influencer marketing. Practical advice will be shared on how to navigate this ever-changing regulatory landscape and maintain ethical and compliant practices.
Evaluate KPIs and measure the ROI of a campaign
How to evaluate the return on investment? What are the parameters to take into account? Better evaluate and measure to improve your campaigns. A practical, useful and concrete session.
User Generated Content (UGC): How to Use It Strategically?
In an ever-changing digital landscape, authentic consumer engagement has become a key element to the success of any business. User-generated content (UGC) is emerging as a powerful tool for creating deeper connections with customers and amplifying your brand's reach. What are the advanced strategies for leveraging UGC strategically in your marketing strategy?
How good storytelling strengthens engagement in Influencer Marketing
In a saturated digital landscape, it is no longer enough to produce content. To capture and retain an audience, it is essential to tell a powerful and authentic story. This talk will explore best practices for creating a story-centric content strategy that not only captivates but also generates strong, lasting engagement. We'll see how to link this strategy with influencer campaigns to maximize impact and achieve your marketing goals.
Brands: Understanding Content Publishing Strategies
A session to think about publication strategies as brands, our experts will give you their best advice, concrete case examples!
The difference between two Influencer Marketing concepts: Industry Influencers vs Creators/Celebrity Marketing
This panel will explore the distinct approaches, benefits, and strategies involved in Industry Influencer Marketing versus Creator/Influencer Marketing. We will delve into the unique characteristics of each type of influencer, the specific contexts in which each is most effective, and how brands can leverage these differences to maximize their marketing efforts.
The benefits of influencer marketing for a brand and how to get started? Tips for a successful entry
I'm going, I'm not going. Transform this hesitation with concrete answers: what are the advantages of going there, but above all how to go about it? Who are the partners to identify? Define your strategy and objectives to develop this new communication lever
The future of influence marketing
Responsible influence: Authenticity and transparency of partnerships
The strong trend is towards Responsible influence, ethics and authenticity, advocated loud and clear to clean up the influence sector. this conference explores responsible practices to ensure ethical and authentic collaborations between brands and influencers. Guidelines will be shared to promote responsible and sustainable influence.
How to keep control of the content published by influencers? (and is it necessary?...)
How to create content with an influencer? Entrust your product, your brand, your notoriety to the creativity of the content creator or encourage them, inspire them, guide them? Let's find together how to navigate flexibly for successful collaborations.
The emergence of new forms of collaboration, new business models
Concrete examples and case studies will be presented to illustrate how these collaborations are reinventing marketing and monetization strategies.
Harmonie Mutuelle
Responsable Marketing opérationnel & digital Marché des entrepreneurs
Brand-influencer relationships in the era of co-creation: From advertising brief to authentic collaboration
This conference examines the evolution of relationships between brands and influencers, moving from simple service provision to true content co-creation. How can brands involve influencers in the creative process to generate more authentic and engaging campaigns? What are the new collaboration models that allow brands and influencers to partner over the long term, beyond simple one-off partnerships?
