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Anton Shulke

Head of Influencer Marketing

Duda

Anton Shulke is a leading expert in influencer marketing and livestream production. Currently, he serves as the Head of Influencer Marketing at Duda, where he excels in organizing and managing livestreams, webinars, and online events that bridge the gap between leading digital marketing influencers and global audiences. Anton previously held a similar role at Semrush, where he was pivotal in producing over 500 livestreams featuring top industry experts such as Larry Kim, Joe Pulizzi, and Rand Fishkin.

Anton’s journey into influencer marketing began in 2015, and he quickly established himself as a key figure in the industry. Known as “The Livestream Guy,” Anton advocates for the value of livestreaming as an effective and affordable tool for influencer marketing, enabling brands to forge authentic connections and build long-term relationships with influencers and their audiences.

Anton is also an accomplished author, known for his conceptual framework comparing SEO and PPC approaches in influencer marketing. His work explores the long-term, relationship-building benefits of an SEO-like approach versus the immediate, transactional nature of PPC-like strategies, providing valuable insights for brands looking to optimize their influencer marketing efforts.

His expertise lies not only in the execution of digital marketing strategies but also in strategic planning and innovative engagement approaches. Anton’s work has significantly impacted how brands interact with influencers, making him a highly sought-after speaker and consultant in the field.