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Annika Manick

Director Influencer & Creator Solutions

We Are Social

Annika "Shawty" Manick, is an expert in influencer and social media marketing, working as Director Influencer & Creator Solutions at "We Are Social, Berlin. With 15 years of experience in the influencer marketing landscape & a dual degree in Marketing & Communication, she was honored as Future Female 2021 & proud ADC (Art Directors Club) gang member.

Her career journey began during her dual marketing studies, propelling her into the dynamic realms of Influencer Marketing, Social Media Marketing, Online PR & Creative Concepts. Having honed her skills at renowned agencies like GRANNY, Schröder & Schömbs PR, and Jung von Matt / SPORTS, Annika has cultivated an impressive client portfolio including Netflix, Spotify, Nike, the NBA, adidas, INTERSPORT, Tiffany & Co, GLOSSYBOX, eBay & TikTok.

Focused on creative content production, influencer concepts, and relations (!) Annika excels in driving brand engagement through innovative campaigns & storytelling. Her expertise extends to developing and nurturing brand relationships with content creators, celebrities & athletes, spearheading initiatives for incremental brand awareness.

A sought-after speaker, Annika frequently graces panel talks at prestigious events such as the Reeperbahn Festival, TikTok events & and the ADC. Here, she shares insights on inspiring social media campaigns, promotes diversity in content creation, and discusses her favorite influencers, platforms & impressive campaigns.
Annika "Shawty" Manick, is an expert in influencer and social media marketing, working as Director Influencer & Creator Solutions at "We Are Social, Berlin. With 15 years of experience in the influencer marketing landscape & a dual degree in Marketing & Communication, she was honored as Future Female 2021 & proud ADC (Art Directors Club) gang member.