Julia Salume
Head of Influencers
Moburst
Julia was doing influencer marketing before it was cool. A former digital nomad with a penchant for colourful drinks and sunny locations, Julia started her career in social media over a decade ago. Since then, she’s travelled the world and become a bona fide influencer whisperer.
3 questions to Julia:
What will surprise the audience in your speech/approach?
I have a very analytical approach to influencer marketing. So I plan to bring numbers, rates and benchmakrs for the audience to be able to elavuate their own partners and campaigns.
Why the topic of collaboration essential at Follow Me?
As the creator economy matures, it becomes more evident the gap between expectations and reality when brand decide to tip their toes into the industry. Very little is publish about initial caution, time to dedicate to the channel, in-house x agency, and best practices to grow. Same thing on the creator side, they face a lot of miss information and ended up being persuaded to sign with a talent manager to get deals, while brands much prefer avoid the middleman. Both side whant the same thing, but they don't know how to communicate and a lot it's getting lost in translation.
How do you envision the topic evolving within the next year?
I like to believe that by the next years more brands will understand thatdoing influencer marketing is the only way of not becoming obsolete, and creators will finally understand how to sell themselves for brands.