Creators Program

Opening keynote: The major challenges of influencer marketing: redefinition of market players, what challenges and trends for 2025

Bringing together market players, this opening panel aims to lay the foundations of influencer marketing today as an industry and profession. What vocabulary to use (influencer vs content creator)? Which actors does the sector consist of? What are the origins of this market (from blogger to tweeter until today)? to go together towards tomorrow. What are the challenges for perpetuating this sector in a healthy and professional manner?

• 

  Quentin Bordage

  Kolsquare

  President

• 

  Bénédicte de Kersauson

  UMICC

  Déléguée Générale

Tips for success on Linkedin

This session dedicated to Linkedin, the network undergoing rapid change and growth for 2025. Understanding its algorithm, how to stand out on this professional network, what are the codes?

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Karla McNeilage

  Wave Socials

  LinkedIn content creator and founder of Wave Socials

MASTERCLASS: Creating your brand - steps from A to Z

​3 hours of focus on a practical subject: how to professionalize, with sector experts, in a small group. A privileged time to discuss your project. Limited places, upon registration.

Lauriane and Balthazar, agency and agent respectively, will share their best practices for developing as a content creator. How to think about your strategy, your positioning, your identity, your networks...
ONLY IN FRENCH

• 

  Lauriane Le Texier

  La Louve and partners

  Présidente - Strategie Online & Relations Influenceurs

• 

  Balthazar Papin

  intello

  Responsable Grands Comptes

Guide to good influencer/agency, agent collaboration and avoiding pitfalls

How to collaborate with a brand? Choose it? Go through an agency, an agent? What are the pitfalls? Let's talk here about best practices for collaborating in the best conditions.

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Sandrine Rubens

  SR Agency

  CEO

• 

  Marjolaine Sigel

  MarjolaineCooking

  Créatrice de contenus

• 

  Vincent Penalba

  KINDAI

  Directeur de clientèle

Tips for success on Snapchat

This session dedicated to Snapchat to understand how its algorithm works, what are the tips for better publishing, content but also timing, targeting…

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Jean-Philippe Louis

  Snapchat

  Responsable des partenariats Talents France

Tips for success on TikTok

This session dedicated to Instagram to understand how its algorithm works, what are the tips for better publishing, content but also timing, targeting…

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Eva De Ascencao

  Content creator

• 

  Annika Manick

  We Are Social

  Director Influencer & Creator Solutions

• 

  Jannik Diefenbach

  @jaadiee

  Content creator

Tips for success on Instagram

This session dedicated to Instagram to understand how its algorithm works, what are the tips for better publishing, content but also timing, targeting…

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Adrian Valia

  Music content creator

• 

  Patricia Contreras

  Personnalité publique

  Créatrice de contenu

Survival in the event of bad buzz: tips, story telling, sharing. Manage your notoriety and reputation

Bad buzz is the content creator's major risk. We will discuss here how to get through it, how to prepare for it? How to avoid it - if it is possible?

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Sebastien Ravut

  Broster

  CEO

Thinking about your ethics: an essential step for your positioning

Ethics is at the heart of the content creator profession. Should it be displayed? Define it? How to use it to enhance your image? What about writing your ethical charter?

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Amélie Deloche

  Paye ton Influence

  Co-fondatrice / Co-founder

MASTERCLASS: Certificate for Responsible influence - French only

The Masterclass will take place only in French to learn more about French regulations in influence marketing and get the ARPP certificate. 

In FRENCH ONLY

• 

  Vincent Pereira

  ARPP

  Juriste publicité & Influence Commerciale / Chargé de communication au sein de l’ARPP

• 

  Mohamed Mansouri

  ARPP

  Directeur délégué / Deputy Director

The magic of AI for creation, editing, voiceover. AI for creation and efficiency

How artificial intelligence is revolutionizing content creation, in the technical sense: video editing, dubbing, voice-over, translation... Let's take a look here at the advantages and perspectives of creation with AI.
< /p>

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Jonathan Noble

  Swello

  Conférencier & Podcasteur 🎙️

• 

  Anne Kerdi

  Créatrice (virtuelle) de contenus / Virtual content creator

Mental health: managing your private life, preventing addiction…

Mental health is at the heart of content creators' concerns. How to protect yourself when telling your life story is a working tool? Staying on track when you have to post all the time? Keep your distance when you get bad comments? How to take care of yourself when you're an influencer. Sharing experience and professionals will be there to talk to you about it.

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Kim Lewin

  Créatrice de contenus / Content creator

• 

  Mickael Bardonnet

  PSSM - Premiers secours en santé mentale

  Chef de projet INFIPP Instructeur Premiers Secours en Santé Mentale Co-fondateur de PSSM France

• 

  Anais Jazmine

  BellySculpting

  Coach et fondatrice du Bellysculpting

Tips for success on YouTube

This session dedicated to Youtube to understand how its algorithm works, what are the tips for better publishing, content but also timing, targeting…

• 

  Moderator

  PPC .

  Master of Ceremony

Tips for success on Twitch

This session dedicated to Twitch to understand its specificities. how its algorithm works, what are the tips for publishing better, content but also timing, targeting…

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Bruno Vicaire

  Dash In

  CEO

Diversification of your content creator activity, medium, long term!

In an ever-changing media landscape, content creators face the need to diversify their businesses to remain relevant and successful in the long term. This conference focuses on medium- and long-term strategies for diversifying one's business by taking example from mega-influencers who have successfully expanded their footprint across various platforms, including television, in-person events and beyond. beyond.

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Vérane Pède

  Shopify

  Influencer Partnerships Lead, EMEA

• 

  Krum Dzhermanov

  Strategic Client Success Manager | Creator Marketing SME

Entrepreneur and influencer: develop your notoriety with personal branding

Building a strong personal brand has become an essential part of success for content creators. This conference focuses on the art of personal branding, exploring strategies and tactics for developing influential, authentic brand awareness that opens doors and creates opportunities.

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Pascal Iakovou

  Netino by Concentrix

  Head of Social Media

• 

  Mathieu Bernard

  Coach et formateur en Personal Branding

• 

  Maxence Tison

  Créateur de contenus / Content creator

Collaboration with renowned brands: the road map to follow

It's not always easy to collaborate with big brands. Here we will see how to manage this relationship: should we go through third parties? What can you say to remain yourself and professional without missing out on these opportunities?

• 

  Moderator

  PPC .

  Master of Ceremony

• 

  Julia Salume

  Moburst

  Head of Influencers

• 

  Thomas Van't wout

  Bolt Influence

  Co-founder

• 

  Eva De Ascencao

  Content creator